Love him or loathe him, the outspoken Piers Morgan knows how to attract attention – and he certainly has attracted attention to the one particular greeting card, which resulted in an immediate uplift in its sales.
In the prime 8am slot on Good Morning Britain ITV breakfast programme, which Piers co-hosts with Susanna Reid, as it was her 50th birthday, Susanna was keen to show the card she had received from her co-presenter. It was a sound card from Really Wild Cards’ Politically Incorrect range (which is now distributed to indies by Second Nature), featuring a caricature of Piers Morgan as well as an accurate humorous impersonation of the larger than life character.
Piers’ was incredibly enthusiastic as Susanna demonstrated the card. “You can actually buy these things. They’re fantastic,” he exclaimed. Piers loved it so much that he even made Susanna play the card again, this time going so far as to mimic the words. “So you come on here. You have avoided all the questions. You won’t tell us how old you are. Why don’t you call it what it is – it’s your birthday. Have a great day.”
Giving it her endorsement of how accurate the voice was, Susanna said: “That felt like being interviewed by you!” Susanna then went on to read out the message that Piers had written inside the card. ‘To Susanna TV Wife, the yin to the yang, pouty to shouty. Happy 50th’.
As Chris Bryan, general manager of Second Nature (which has been distributing the range for a few months now) told PG Buzz: “It was a fantastic piece of PR. Whether you love him or loathe him Piers couldn’t have done a better job for us if he’d tried!”
Very soon after the programme aired, Chris confirmed that several retailers placed orders “It’s the retailers selling them online that have noticed it straight away. We had one online account who sold nine copies of the card on the morning the programme went out.”
This is not the first time the Politically Incorrect card has received high profile coverage. Last May, on BBC’s popular political review programme, This Week, host Andrew Neil produced a birthday card that he had ‘received’ from President Trump that week and showed it to political commentators Michael Portillo and Alan Johnson. (https://www.pgbuzz.net/pg-live-2019-comes-up-trumps-a-week-today/)
Top: Good Morning Britain’s Piers Morgan and Susanna Reid showing the Politically Incorrect card on the good morning programme.
