Georgia Breeze Forms Collaboration With Ling Design

Ling Design has forged a licensing partnership with Cornwall-based designer Georgia Breeze and will launch their first range of cards under the collaboration at Spring Fair next February.

Georgia launched her card business in 2014 and her handmade designs caught the eye of Ling Design’s ceo David Byk. He offered Georgia support to develop her card offer and give access to the greater opportunities available through all of Ling’s UK and export sales channels.

Above: The Cornish designer is now collaborating with Ling Design under a licensing agreement.
Above: The Cornish designer is now collaborating with Ling Design under a licensing agreement.

The Bath-based Ling Design creative team has spent time working with Georgia to carefully craft a new range, which will be branded as ‘Georgia Breeze by Ling Design’ and feature an initial 32 designs.

Commenting, Georgia said: “Collaborating with Ling is a new and exciting chapter for my business. This is a great opportunity for me to grow my brand, with such an established and successful company. “

Georgia summed up working alongside Ling as “a fantastic experience” and believes that the collaboration will enable her to spend more time on the creative element of her business “and really develop my portfolio as a surface pattern designer.”

Thankful for all the support she has received over the past four years, Georgia says she has “met some fantastic people and feel proud to be a part of this industry. With this additional support from Ling I am now looking forward to the future of Georgia Breeze.”

Paying tribute to Georgia’s talent, David Byk, Ling Design ceo, highlighted how she has built up “a strong and distinctive identity in cards, creating a new look in a crowded market, which is no mean feat.”

Above: David Byk, ceo of Ling Design was drawn to Georgia’s talent and believes the new arrangement will work well for both parties.
Above: David Byk, ceo of Ling Design was drawn to Georgia’s talent and believes the new arrangement will work well for both parties.

Elaborating on the benefits to both parties in the collaboration, he said: “There are many card designers and artists who have huge enthusiasm, creativity and drive but we all know we operate in a complex market. We hope that in this licensing collaboration Ling has created the opportunity for Georgia’s cards to be seen by lots more people and that this will give her more time to concentrate on the creative.”

Under the arrangement, David highlighted how the Ling team will look “to take away the pressures of selling, marketing, cash flow, range build, warehousing, administration, stocks and complexity that can stop great designers having a long term sustainable future in this industry.”

Attendees at Spring Fair 2019 will be able to see the full collection of cards on the Ling Design stand, 3Q18-R21, alongside the rest of the Ling Design, Talking Pictures, Saffron and The Curious Inksmith offer.

Top: Georgia Breeze on her stand at PG Live.

MORE NEWS
Abroad stamps Feature Image
 
Posting from abroad cheaper than UK first class, as latest moves on Royal Mail takeover revealed...
Greetings charity Feature Image
 
Cardfactory, Scribbler, Cards Direct, Post Office, and Redback all step up...
Moonpig ads Feature Image
 
Online retailer’s iconic porker trots out seasonal twist on brand’s story...
Papier Posters Feature Image
 
Stationery and card brand’s guerrilla ad campaign hits London streets...
GCA college Feature Image
 
Creative students hear details of joys of working in greetings industry...
BIRA high street Feature Image
 
Love your High Street!...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.