Get ready for 1 November card deluge with 7-day Instagram push
It’s eyes down and we’re off for the 2024 #Cardmitment Challenge as GCA members gear up to get people to start writing their Christmas cards early.
The Instagram push has a seven-day set of suggestions to kick off on Friday, 1 November, to send those important relationship keepsakes of modern times – and comes hot on the heels of Moonpig’s research that shows almost two thirds of Brits have cherished a card for more than a decade, while 29% have a stash of more than 20 as keepsakes.
“It’s all about reminding people just how much greeting cards mean to them,” GCA CEO Amanda Fergusson said following the association’s PR sub-committee meeting on Tuesday, 8 October, “and getting an early start on the wave of love that we know Christmas cards bring.”
Heidi Early, of publisher and retailer Earlybird Designs, came up with the idea of setting the #Cardmitment Challenge and struck on the plan for members of the greeting card community to kick it off by creating a creating a funny reel using the voice of Pam, from TV show Gavin & Stacey, who loves Christmas so much and sends her cards on 1 November – as can be seen and her distinctive tones heard in the video below.
Pam famously declares: “What’s the point in sending cards that arrive on Christmas Eve? They’ll get taken down in a few days. That’s while I send all mine on the 1st of November – give people seven weeks to enjoy them!”
The daily prompts, with the livery designed by Rebecca Green of Raspberry Blossom, also cover posting the reason you love sending festive cards, revealing where your favourite card shop is, share a keepsake Christmas card you have, say who you’re sending to and why, write your first festive card for this year, and post it on 1 November.
Full details of this year’s #Cardmitment Challenge are on the GCA website, with the 2023 Pam reels from Cath Tate Cards and Dean Morris Cards as inspiration, and there’s also the toolkit – and remember to let the GCA and PG Buzz know what you’re doing, and share links too.
