Up and down the UK, last Friday the ink flowed with heartfelt festive messages on countless Christmas cards, thousands of envelopes were licked and stamps affixed before the industry’s collective Festive Friday ‘bulging postbag’ delivered some early Christmas cheer to their intended recipients.
While many greeting card publishers, suppliers and retailers allowed their staff to ‘down tools’ for a period last Friday and come together to write their respective Christmas cards in the spirit of Festive Fridays, others took the initiative out into their communities.
UKGreetings not only donated the Christmas cards for its team, but paid for the postage for them to be sent, resulting in an incredible 8,090 cards being posted on the day!
As reported in last Thursday’s Buzz, Belly Button Designs took Festive Friday into Withington hospital, providing free Christmas cards for the medical team, patients and visitors. (https://www.pgbuzz.net/scribbler-and-belly-button-provide-double-dose-of-cheer-in-hospitals/)
Meanwhile, Hallmark scored ‘some goals’ with its local football club, Thackley Juniors with the young players and their coaches writing cards together.
As Festive Friday fell on the official ‘hand over’ day at the GCA with Sharon Little handing over the ceo baton to Amanda Fergusson, there was double action at the GCA hub.
Commenting, Amanda said: “What a great day for the handover! Festive Friday has proved yet again this year what a great GCA initiative it is, giving everyone in the industry the opportunity to send their loved ones Christmas cards, and kicking off the Christmas season!”
Above: Festive Friday was celebrated in New York by Paper Salad’s Karen Wilson and Claire Williams; sales agent Rosie Trow, PG’s Jakki Brown and Morgan Lewis’ Sandra Butler.
Top: The Blue Eyed Sun team came together to write their Christmas cards.
