Sexy gyrating hips, a chiseled jaw, revealing neckline and a way with words was the order of the day 40 years ago when Danilo started out with its very first Elvis calendar– and the same is true today with its most recent signing, Love Island.
Back in 1978 Laurence Prince, founder (and continuing chairman) of the company travelled to LA and as agreed, turned up at Colonel Parker’s office with a suitcase full of hard cash to seal the deal to secure what was its first of many official Elvis calendars that was to form the bedrock of the business.
Four decades on and it is sex appeal and glamour that is still riding high as the phenomenal success of ITV’s Love Island series testifies, for which Danilo has the licence for calendars and greeting cards.
As the finishing touches are being put to the Love Island 2019 calendar, the Elvis title for this year is ready to rock – and the King has something of a head start on the bronzed and beautiful Love Islanders as he features on Danilo’s special 40th anniversary logo.
“The logo, which will form part of the celebrations, focuses on Danilo’s roots as well as our future,” says Daniel Prince who took over from his father Laurence as managing director of Danilo at the start of the year.
Elaborating, Laurence, who was presented with a Calendar Ambassador Award last year at The Calies added: “It seemed obvious to me that the logo needed to have a link to where the Danilo story began. Fortunately our relationship with the Elvis Presley Enterprises is still as strong today as when I first met the Colonel 40 years ago, so they happily approved the use of Elvis’s silhouette within our 40th anniversary logo.”
