Dragons’ Eyes: John Lewis’ Sarah Moughtin And Stationery Supplies’ Sarah Laker Breathe Fire…

The love continues to blossom following the recent GCA Dragons’ Speed-dating event. Newbie publishers presented their wares for the very first time to retailers; more established players demonstrated how their ranges have moved on; the ‘dragon’ retailers were on the lookout for publishing gems while industry stalwarts shared their wealth of knowledge in a panel discussion.

In the third of a series, PG Buzz caught up with Sarah Moughtin, card and wrap buyer for John Lewis & Partners and Sarah Laker, owner of Stationery Supplies in Marple and Wilmslow to find out what they got out of being a ‘dragon’ at the event as well as which publishers’ products stood out for them…

Above: John Lewis’ Sarah Moughtin (centre) with (right) Caroline Gardner’s Carolyn Verderame and PG’s Jakki Brown at the event.
Above: John Lewis’ Sarah Moughtin (centre) with (right) Caroline Gardner’s Carolyn Verderame and PG’s Jakki Brown at the event.

Sarah Moughtin, buyer for John Lewis & Partners

What was it like being a dragon?

“What a fabulous event with great energy and atmosphere. It was lovely to see so many new publishers which provided a great opportunity to advise on how we work and things to consider when getting yourself retailer ready. Also good for me to understand the challenges they might face.”

Above: JL’s Sarah Moughtin being pitched to by Alphablots’ Sarah Lewis.
Above: JL’s Sarah Moughtin being pitched to by Alphablots’ Sarah Lewis.

What were your den delights?

“My fave meeting was with Sarah Lewis from Alphablots, who wore a colourful outfit to match her bright and bold cards!”

Above: Bright and bold cards from Alphablots’ Doodledays range.
Above: Bright and bold cards from Alphablots’ Doodledays range.

Sarah Laker, owner of Stationery Supplies, Marple and Wilmslow:

What was it like being a dragon?

“I felt really honoured to be asked to take part in the Dragons’ Speed-dating event. After feeling a little nervous and unsure what to expect, I soon settled in and enjoyed it. It made me realise how much I actually knew about buying and selling cards, and the greeting card industry.
The afternoon was really intense, in a good way, I loved the buzz in the air and the feeling of being able to give something back to the industry. I also got to meet some fabulous people, catch up with old friends and have fun. I hope the publishers got as much from the afternoon as I did.”

Above: Sarah Laker (centre) listening intently to a pitch being made to both her and Tim Gould from Objectables.
Above: Sarah Laker (centre) listening intently to a pitch being made to both her and Tim Gould from Objectables.

What were your den delights?

“I am looking forward to placing a few orders and trying some of the cards in both my shops. On my list to try are Alphablots, Deadpan Cards and Tattersfield Designs for definite, as well as a few more possibles…

Above: A stunning card from Tattersfield Design.
Above: A stunning card from Tattersfield Design.

Having a bag of samples of all participating publishers was an excellent idea and I enjoyed a detailed exploration of its contents. Some of the suppliers included personalised notes and geared their contents towards what they thought would suit my shop, and made a real effort to make their little bundles look attractive, which I really appreciated.”

Above: Sarah Laker with the contents of her goody bag of samples from participating publishers.
Above: Sarah Laker with the contents of her goody bag of samples from participating publishers.

Top: A thumbs-up from all the Dragons. Sarah Laker is far left and Sarah Moughtin is 8th left.

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