So many card publishers rely on artists’ agencies and picture libraries to be their eyes for the emerging design trends, providing them with artwork that reflects and ignites the public’s aesthetic appetite.
Emma Gray, creative & sales manager for Image Source – Art Licensing highlights what she feels will be three key trends that we are likely to see reflected on greeting card design.
In Full Bloom
“When it comes to floral innovation for 2019, maximalism is a must have! Striking unique blooms are widely popular and a ‘more is more’ approach to modern interpretations of floral art will be prevalent next year.
Bold colours with vivid intensity, crowded layouts, dark backgrounds and beautiful pattern will be key elements, as will the visual cues of florals from other lands to expand the viewer’s experience of the unique and a sense of expanding our own life experiences.
Last year saw a trend for hygge and lagom, and maybe this new trend celebrates the occasional indulgent need for more!”
Intergalactica
“With the fascinating Mars explorations scheduled, and the launch of movies such as Star Wars IX, Ad Astra, Captain Marvel (and more) in 2019, we will undoubtedly see a trend in all things space related. This trend highlights mankind’s goal to branch out onto the cosmos and is a magical opportunity to look past our own limitations of life on earth.
The trend offers an escape to an intergalactic space filled with stars, planets and a sense of other worldly explorations. Outer space motifs, repeat prints of rockets and planets and astrological/constellation mapping will be central to this trend and a celebration of the wonder of star gazing that releases our minds from the mundane tasks in our everyday lives.”
(F)empowerment
“2018 was a year of women around the world speaking up about their rights, and breaking the silence on issues regarding equality and fairness through the #MeToo movement. As a result we are already seeing a shift in the representation of women and 2019 will develop this further in art.
Female empowerment will be expressed through beautiful inspiring typography and illustration of women in less traditional settings and showcasing strong women supporting strong women, regardless of the occasion (or lack thereof!). The trend will spotlight inspiring, sensual and resilient women on a level platform and a celebration of less division between the genders …what’s not to celebrate!”
* This is part of a fuller article on trends as highlighted by picture libraries and artists agencies that was published in Progressive Greetings. To see the full article click here.
