Providing a great boost to its retail stockists who are ramping up on their calendar displays, Danilo’s consumer PR push has already clinched some high profile coverage for its 2019 calendar titles, led by Danilo’s PR guru Jennie Halsall.
The Mirror went to town turning the pages on Cliff Richard’s official 2019 calendar (published by Danilo) in its September 4 edition. The newspaper tips that it could be Cliff’s best-selling calendar yet as fans rally around the 77-year-old after his High Court victory over the BBC over its coverage of a police raid on his home amid false sex-assault claims.
The calendar features a new series of monthly shots showing a smiling Sir Cliff on stage in a series of poses, including strumming his guitar. The blurb promises his fans will “not be disappointed with this year’s A3 format official calendar featuring a collection of stunning images of this pop icon favourite”.
Meanwhile, Danilo clinched another story about another popular star – Kelly Brook – as her 2019 calendar going on sale on The Daily Mail online.
Commenting on the media coverage, Daniel Prince, managing director of Danilo said: “We are delighted to kickstart the 2019 calendar season with the launch to consumers in the press of two of our favourite calendars – Cliff Richard and Kelly Brook – this week.”
Daniel revealed that the publisher “held back some calendar images until now for these big media splashes to give maximum impact. We are sure Cliff and Kelly’s fans will love the 2019 calendars. And judging by comments on social media so far that seems the case. Ensuring our products are placed in front of the public eye is something we pride ourselves on at Danilo.”
- The UK Calendar Awards 2018, now known under their friendlier moniker of The Calies are now open for entries. Calendar and diary producers are being invited to enter their 2019 dated titles, while advent calendars can be for those available for 2018 season. Entering The Calies is easy and free of charge. The retail entries will be judged by a panel of knowledgeable retail buyers while the corporate (B2B) categories go under the scrutiny of industry and design experts. The deadline for entering is Monday 1 October.
