For the second year running, greeting card and lifestyle brand company, Caroline Gardner has kicked off a Give to Give campaign which will help to stave off loneliness among the elderly this Christmas by harnessing help from schoolchildren. Partnering with AgeUK Westminster and local school St Paul’s on their long-standing Christmas lunch delivery scheme, Caroline Gardner is to gather over 400 Christmas messages for personal Christmas cards to an elderly person.
School children and volunteers will hand deliver the handwritten cards together with a Christmas lunch with many giving their time to share part of Christmas Day with those who might otherwise see nobody.
This year’s activity follows on from the success of the trial campaign in 2016 and Caroline Gardner is keen to engage help from those in the card trade too this year. “We are appealing to Caroline Gardner customers once again to give a message so we can give a Christmas card to an elderly person this Christmas,” urged Luca Bridges, senior sales and marketing coordinator for Caroline Gardner.
Every year, over 500,000 over 60s spend the festive season alone (stat: AgeUK), and a shocking 370,000 over 75s feel lonely every day of the year. It’s predicted that by 2030, 40% of all elderly people will feel lonely on a daily basis.
Anyone wanting to reach out to an older person in need of some love, can go onto the Caroline Gardener website and leave a kind Christmas message, and the Caroline Gardner team will do the rest, turning your message into a personalised Christmas card.
“Give to Give is sending good wishes and festive cheer to the people who need it the most,” says Luca. “As a company who creates a lot of cards, we thought this would be a meaningful way to do something with the things we have in excess.”
