Good Housekeeping is just one of the many consumer magazines to have featured Caroline Gardner’s latest diversification from its greeting card roots.
The female glossy gave a high profile to the brand’s new handbags in its style pages, in advance of their official trade launch, along with its new greeting card collection at Top Drawer (which starts this Sunday 10 September and runs until Tuesday 12 September).
Other greeting card exhibitors who are bound to attract attention will be the winners of the show’s PaperAwards, that were announced yesterday. The PaperAwards form part of the PaperFest element of the show, which is once again being sponsored by paper company GF Smith.
The winners of the PaperAwards are: All The Ways To Say won the Emotive Design category; Hunter Paper Co won the Engaging Print award while Petra Boase clinched the Exciting Use of Colour award. These are the other finalists will be featured in a showcase at the show.
Over 1,500 UK and international design-led brands across gifts, fashion, craft, homewares, food, stationery and greeting cards will be showcased at Top Drawer.
Among the experts who will be taking to the PaperFest stage is Holly Tucker, founder of Not On The High Street who will be giving a keynote speech on Monday 11 September (11.00-12.00) on the importance of keeping creativity at the heart of your company. Other speakers include experts from Harrods, Farrow & Ball, West Elm, Made.com, Trouva and G.F. Smith.
A selection of new greeting card products that will be on show at Top Drawer appear in the September edition of PG (click to page 79 and 81)
The exhibition will also include a feature display of Thinking of You Week cards, instigated by the GCA.
To view a short view about the trends Top Drawer has highlighted for the coming season, click below.
