As part of its 100th anniversary celebrations, the GCA has launched the #cardtokeep campaign, which urges people to share their special greeting card memories through featuring images of their treasured cards on the dedicated Instagram site, as well as the stories behind them.
With the #cardtokeep initiative off to a good start (and will run for the duration of 2019), PG Buzz shares a great post from humorous card maestro, Dean Morris about just one of the many cards that he treasures, reinforcing the important role greeting cards play in our lives.
Dean Morris, founder of Dean Morris Cards:
“I’ve got lots of cards I’ve kept over the years. Been having a look through my memory boxes (there’s a lot of memories!) for the first of my cards for the @gca_uk#cardtokeep campaign.
Cards that, for whatever reason, deserve to be kept and cherished.
This birthday card from mum and dad was from 1994. It was my first year at Wolverhampton University and I’d only been living away from home for a few weeks and it’s fair to say I was probably a little homesick. It was such a great adventure for me, both socially and academically, but the boy from Droitwich was still missing those home comforts you could never get at student digs.
The card (which is by Hanson White) is special to me as it was ‘a paper hug’ from my parents who were probably missing me too. (I know Mum made my Dad’s and brother’s lives hell for the first few weeks I was away).
This card is even more special now as both my parents are no longer here. I know they were always a bit bemused by my choice of Fine Art for a degree but I’d like to think they’re proud looking down on me now.”
How to get involved in #cardtokeep
“What better way to mark the GCA’s centenary than by celebrating special greeting card memories that have added meaning to our own lives,” explains Amanda Fergusson, ceo of the GCA, who is spearheading the #cardtokeep initiative that is to run for the duration of 2019. “While the campaign has kicked off with those within the industry, our hope is that it will spread and becomes something of a movement with members of the general public, celebrities and those overseas,” Amanda adds.
While everyone is encouraged to post an image of their respective #cardtokeep and share the story behind it on Instagram – tagging in the GCA on @GCA_UK for re-post submissions – those who are not on Instagram can email their card images and story behind it to Amanda on amandagca@max-publishing.co.uk
Top: Dean Morris who came in for a bit of a ribbing in the Daily Mail last October for his ‘rude’ cards, but it did describe him as ‘surprisingly respectable’. https://www.pgbuzz.net/dean-morris-knocks-the-socks-off-the-mail-on-sunday/
