The Repair Shop set to hit 3D pop-up greeting cards with hit TV show range
TV phenomenon The Repair Shop has fixed it for a great new 3D pop-up greeting card range from Cardology as the publisher is one of the first companies to be granted a licence to use the IP from the hugely popular show.
The range is set to launch at Autumn Fair after working with licensing agent The Point.1888, and David Falkner, director of Cardology, explained: “We’ve got some fab moodboards but this is very new and there’s nothing I’m yet comfortable enough to reveal – apart from my wife Kripa swooning over presenter Jay Blades!
Seeking to make the most of the appeal of the runaway hit show about repairing cherished items that the public take to the experts in the barn at the Weald & Downland Museum near Chichester, The Repair Shop brought The Point.1888 on board to develop new products based on the brand, including toys, make it yourself, homewares, repair, diy kits and 3D cards.
An important goal in the brand licensing strategy is that every new product has a purpose, adding value to the user’s life in some way, and Carrie Sharland, the licensing agent’s senior product development manager, said: “We’re thrilled with the amazing licensees we’ve secured so far and I personally love the mix of products that we’re developing.
“We’re so proud to work with a brand that brings so much joy to the nation and we look forward to working with our new partners on extending the reach of The Repair Shop even further.”
David, who runs Cardology with Kripa, added: “As a card publisher, just occasionally a stand-out property comes along that speaks directly to intergenerational connection. The Repair Shop adds further themes of consistency and belonging during times of change, and the application of time, love and thought, both of which we know our customers respond strongly to when selecting Cardology products.
“It helps that we were already huge fans of the show and, creatively, the show’s visual staging forms a massive inspiration for our range. We love how The Barn’s traditional industrial setting is lent modernity though the thoughtful addition of romantic, whimsical touches which enhance the sense of emotion within the projects being completed.
“The provided Repair Shop style guide was a further bonus because, alongside the array of tools and male-orientated block colours you’d expect, softer sub-palettes have enabled us to weave in themes which female fans of the show will also love, to produce ranges with even more universal appeal. We can’t wait until we can show what we’ve done.”
These developments come hot on the heels of The Repair Shop’s recognition by BAFTA for Best Daytime Series and a RTS nomination for The Repair Shop: A Royal Visit, and it’s currently filming the latest series with new experts across multiple disciplines joining the 20-strong team which includes favourites Dominic Chinea, Steve Fletcher, Will Kirk Kirsten Ramsay, Brenton West, Suzie Fletcher, Lucia Scalisi, and the teddy bear ladies Amanda Middleditch and Julie Tachel, along with presenter Jay.
As well as Cardology’s 3D miniature works of art, there’s an ongoing health and beauty, stationery and gifting partnership with licensee Sting In The Tail, and board games developer Rachel Lowe is working on a new game and puzzle.
