Card indies feted as Muddy Stilettos winners

Public help greetings retailers scoop county titles in local businesses campaign

 

The website may have crashed but plenty of votes got through for the Muddy Stilettos awards with greeting card retailers snapping up a number of the county titles.

No14 Ampthill, Highworth Emporium, Little Boat Gifts, Rock Paper Scissors and The Costwold Snug are just five of the greeting card and gift retailers to come out top after a public vote for the 10th annual awards for independent businesses – with an astonishing 77,000 nominated and 800,000 votes cast, and it means a lot to the winners as the video below shows.

“Wow! We’re still in disbelief,” Highworth Emporium co-owner Aga Marsden said. “When we found out we were in the Muddy Stilettos final we genuinely didn’t think we had a chance, and here we are – Best Lifestyle Store in Wiltshire!

“We have been awarded in the past but this award feels particularly special as it comes from you – our customers and friends. Thank you so much, and a special thank you from me and Richard to the team of Amber, Loraine, Vicky and Emily who make the Emporium a very special place.”

Above & top: Aga celebrates with staff, and with fellow retailers at PG Live last week
Above & top: Aga celebrates with staff, and with fellow retailers at PG Live last week

Over in Brightlingsea, Little Boat Gifts co-owner Olivia Goddard has already been named one of 2023’s top 100 female entrepreneurs in a campaign run by Small Business Britain, and now she can add Best Lifestyle Store In Essex to her haul.

Olivia, who runs the greetings, gift and framing store with husband Pete Reilly, said: “It really means a lot knowing that we made it through because of all the support we’ve had from our lovely customers!”

Above & top: Olivia and Pete at last week’s PG Live
Above & top: Olivia and Pete at last week’s PG Live

At not quite two years old, Moreton-In-Marsh’s The Cotswold Snug was named the Best Lifestyle Store in Gloucestershire and Worcestershire and owner Melissa Blundell is pretty chuffed: “We could not have done this without you, our wonderful customers and friends, thank you so very much for nominating us, voting for us and supporting us.

“Since opening our doors almost two years ago now, we’ve been overwhelmed by the support we have received from both local and visiting customers and we can’t thank you enough! Winning this award has been the icing on the cake.”

Above: The Cotswold Snug is tops in Glos & Worcs
Above: The Cotswold Snug is tops in Glos & Worcs

Also, just a couple of years old is Rock Paper Scissors, a print studio and lifestyle shop founded by cousins Liz Wellstead and Charlie Wilkie in Canterbury after deciding on a life change following the pandemic.

“Tuesday was full of surprises,” they said. “We won the Best Lifestyle Store in Kent for Muddy Stilettos, we also then heard we’re through to the finals for the best start-up Canterbury Kent Business Awards – I’m going to do the lottery on Friday, you never know!

“To all our customers old and new, and all of our lovely studio family, we thank you from the bottom of our hearts – this time next year we’ll be millionaires.”

Above: It was a day of surprises at Rock Paper Scissors
Above: It was a day of surprises at Rock Paper Scissors

And at No14 Ampthill, owner Jo Barber told PG Buzz: “We were a bit worried because the voting system went down on the last day when we were just ahead – but we did it! Best Lifestyle Store in Herts & Beds.

“I’m sending the biggest love and thanks to each and every one of you who nominated us and voted for us. This award is made up purely from customer votes, not a judging panel, that’s why it means so much, not just to me, but to everyone in the shop who work so hard, often above and beyond what’s expected.

“I couldn’t have chosen a better location when I decided to open the shop 12 years ago, Ampthill’s a town that always punches above its weight, especially when it comes to loyalty and supporting local, I chose well. This award is for everyone who shops with us, supplies to us, supports us and follows us, I’m chuffed to bits.”

Above & top: Jo Barber enjoyed the bubbly at PG Live last week
Above & top: Jo Barber enjoyed the bubbly at PG Live last week

Covering 28 counties across 19 areas, the winners were announced on Tuesday, 13 June, and now go through to the Nationals where the finalists will be revealed in a few weeks’ time.

Muddy Stilettos founder Hero Brown said: “For a whole decade we’ve helped to promote plucky local businesses and High Streets by championing originality, creativity and quality on our website and in our awards.”

The full list of county winners can be found here, in the three categories where retailers are known to sell greeting cards, the county winners 2023 are:

Berkshire

Art Gallery: The Base, Greenham

Bookshop: Hungerford Bookshop, Hungerford

Lifestyle store: Nood Stores, Caversham

Bucks & Oxon

Art Gallery: Carina Haslam Art, Great Missenden

Bookshop: Chapter Two, Chesham

Lifestyle store: Last Interior Design, Haddenham

Cornwall

Art Gallery: Jackson Foundation Gallery, St Just

Bookshop: The Edge Of The World Bookshop, Penzance

Lifestyle store: Just Lily, Porthleven

Devon

Art Gallery: Magenta Fine Art, Ilfracombe

Bookshop: East Gate Bookshop, Totnes

Lifestyle store: Storeys & Tails, Bideford

Dorset & Somerset

Art Gallery: Studio 74, Bristol

Bookshop: Gillivers Bookshop, Wimborne

Lifestyle store: Make By Mary Temperley, Hambridge

Essex

Art Gallery: Chelmer Fine Art, Chelsmford

Bookshop: Red Lion Books

Lifestyle store: Little Boat Gifts, Brightlingsea

Glos & Worcs

Art Gallery: Nature In Art, Gloucester

Bookshop: The Cleeve Bookshop, Bishop’s Cleeve

Lifestyle store: The Cotswold Snug, Moreton-In-Marsh

Hants & IOW

Art Gallery: Forest & Cove, Romsey

Bookshop: The Imaginarium, Lymington

Lifestyle store: H&B Style, Winchester

Herts & Beds

Art Gallery: Broadway Gallery, Letchworth

Bookshop: Next Page Books, Hitchin

Lifestyle store: No14 Ampthill

Kent

Art Gallery: Under The Rainbow Events, Whitstable

Bookshop: The Classroom Children’s Bookshop, Westgate-On-Sea

Lifestyle store: Rock Paper Scissors, Canterbury

Leicester & Rutland

Art Gallery: Wingates Gallery, Market Harborough

Bookshop: Quinns Bookshop, Market Harborough

Lifestyle store: Charlie & Alf’s, Oadby

Norfolk

Art Gallery: Mana Art, Aylsham

Bookshop: Bookbugs & Dragon Tales, Norwich

Lifestyle store: The Scented Barn, Holt

Northants

Art Gallery: The Heseltine Gallery, Middleton Cheney

Bookshop: The Reading Tree, Weedon

Lifestyle store: Abraxas Cookshop, Northampton

Notts & Derbyshire

Art Gallery: Jarva Gallery, Whaley Bridge

Bookshop: The Book Case, Lowdham

Lifestyle store: Design 44, Derby

Suffolk & Cambs

Art Gallery: VK Gallery, St Ives

Bookshop: Dial Lane Books, Ipswich

Lifestyle store: Adorn, Ramsey

Surrey

Art Gallery: Watts Gallery Artists’ Village, Compton

Bookshop: Same Beare Hospice Bookshop, Weybridge

Lifestyle store: The Lost Sheep, Caterham

Sussex

Art Gallery: Two Faced Twins, Worthing

Bookshop: Rother Books, Battle

Lifestyle store: Scent Lounge, Arundel

Warwickshire

Art Gallery: LSA Art Room, Leamington Spa

Bookshop: Warwick Books, Warwick

Lifestyle store: Berylune, Leamington Spa

Wiltshire

Art Gallery: The Corsham Gallery, Corsham

Bookshop: The Corsham Bookshop, Corsham

Lifestyle store: Highworth Emporium, Highworth

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