Agency expansion gives illustrators new outlet in animation division
The Bright art agency, which supplies many greeting card publishers with designs, is expanding to give illustrators and artists a new outlet with its latest animation division for moving pictures – 2D, 3D, stop-frame and computer-generated imagery.
“Our working processes make Bright home to some of the most recognisable and award-winning illustrators around,” said founder and ceo Vicki Willden-Lebrecht.
“In recent years, many of our illustrators have made the transition into animation and motion graphics. The demand from clients for this medium has exploded, clearly showing us that we needed to open our doors to animators.”
The company said across the globe, consumers’ time on social media is increasing with results showing animated content has its largest audience yet, and this is expected to increase with virtual reality and augmented reality now on the rise.
Couple this with Instagram’s move to alter algorithms to prioritise the moving image reel, and there is a dramatically and instantly progressed need for moving images, with Precedence Research data predicting the market is expected to grow from £313.23billion ($354.7bn) in 2020 to £567.56bn ($642.7bn) by 2030.
With bases in London and New York, Vicki added: “For Bright we enter this space from two angles, as literary agents representing content and illustration agents representing animators.
“As literary agents, streamers have revolutionised film and TV development and changed the economy of producing content. This has opened new plausible routes for our rights departments to get our authors’ and illustrators’ work to new audiences.
“As illustration agents, Bright has always paid close attention to the requests and needs of their artists and clients, therefore, it was a strategic move to steer the agency into this exciting new area that they are seeing such intense and dramatically increased requests for.”
Top: Moving pictures is a new direction for The Bright Agency
