Just A Card’s antidote to fast purchase culture hits High Street this month
The annual antidote to the fast purchase culture of Black Friday is about to hit the High Street, with Just A Card’s Indie Week campaign encouraging people to support small businesses and retailers during the crucial Christmas period.
Now in its sixth year, Indie Week 2022 runs Monday to Friday, 21-25 November, as part of the grassroots campaign highlighting the value of shopping small to keep the economy vibrant across UK towns, High Streets, markets, events, and online small businesses
Cat Elliott, who supports Just A Card founder Sarah Hamilton with this initiative, summed it up as: “An antidote to the fast-purchase culture of Black Friday, Just A Card’s Indie Week welcomes everyone to celebrate their own businesses as well as those they love, to showcase their communities and to tell their own stories both on and offline.”
Cat explained the event has seen over 135,000 people taking part via social media in the past two years alone, and added: “We can’t wait to see the @justacard community come together this year too.”
In 2021 almost 100,000 people got involved with Indie Week, with the Just a Card team hoping to smash that number this year, with the always-popular five-day Instagram challenge returning, where people follow prompts on the social media platform to create images on the theme and take part.
Just A Card is also running its online Christmas Fair again in conjunction with Handmade Hour, with the traders just being finalised from the numerous applications, to be showcased on the website from 21 November through to 23 December.
To join in the Indie Week promotion, there are resources available in the shop, including posters, online sale inserts, a web button and more to help spread the Shop Independent message.
As Sarah said: “Every sale however small, even just a card, is the difference between a vibrant creative community or a boarded-up business.”
With over 17,000 shops displaying the campaign’s window stickers, and supporters across the UK, US, Canada, Australia and Africa, this year’s official supporter is Cricut, whose cutting machine products and video content help designer-makers and artists across the world.
Top: Artwork from Angela Chick helps promote Indie Week
