Publisher signs up to exclusive distribution deal for Dominique Schurman’s lifestyle brand
Humorous card specialist Avanti Press has teamed up with Dominique Schurman’s Niquea.D lifestyle brand to distribute the greeting cards and stationery exclusively to the North American retail trade.
Former Clintons’ boss Dominique, who is also ceo of the 400-store Schurman Retail Group, America’s second-largest greeting card speciality retailer, made the announcement on Friday, 24 February, that Niquea.D will be added to Avanti Press’ award-winning ensemble of Avanti, America and A*Press greeting cards brands.
Avanti’s communications manager Dave Phipps told PG Buzz: “We’re chuffed about the addition – many brands have approached us over the years, and this was the first time the stars lined up and everything clicked. It is a great fit with our other brands.”
While Avanti Press will be exhibiting at the Progressive Greetings Live 2023 show over 6-7 June at London’s Business Design Centre, the Niquea.D range will not be on the stand.
“Unfortunately, we won’t be showing it on the PG Live stand as our current agreement is for North America distribution only, but we’re looking forward to putting together something cool for London!” assured Dave.
Dominique, who was ceo at Clintons for several years under SRG having been appointed when the UK retailer was acquired by American Greetings founders the Weiss family in 2012, spoke at the UK GCA AGM in October 2015 when she shared her lifelong love affair with greeting cards.
Avanti’s statement said: “Living in California as a first-generation American the Niquea.D brand was influenced by Dominique’s European heritage and love of nature. The products have been inspired by people and moments that have touched her life through emotion, laughter, and tears-qualities of born of the heart that have become the soul of the brand.”
The publisher will fully support existing Niquea.D retail customers effective from 15 March in the USA, and 1 June in Canada, while appointments for the expanded Avanti Press multi-brand retail ensemble programme will begin in June.
Calendar Holdings serves as the licensee of Niquea.D and will serve the direct-to-consumer marketplace through its various ecommerce platforms.
Top: Avanti expands its brand selection to include Niquea.D
