Frankfurt trade show offers Ms Paper & Friends along with 2023 trends focus
Stationery and greeting cards are joining gifts in the Giving sector at international consumer goods fair Ambiente as the annual German trade show is reorganised for 2023.
Trade visitors to Hall 4.2 at Messe Frankfurt’s showgrounds over 3-7 February will find trend-oriented gifts, decorative personal accessories and bags in the new Urban Gifts & Stationery product group, along with an even wider selection of high-quality writing instruments, stationery and greeting cards.
Exhibitors include Artebene, Artige, AvanCarte, Braun+Company, BSB Obpacher, Caran d’Ache, Diplomat, Goldbuch, Kaweco, Maybach, and Perleberg – and modern gift suppliers such as Cedon MuseumsShops, Izipizi, Mark’s Europe, and Troika.
The special show Ms Paper & Friends is located in the foyer of Hall 4.2 which is the transition to the Gift Ideas & School product area in Hall 6.2, and shows a curated assortment from Urban Gifts & Stationery as inspiration for a target group of concept stores, design shops, museum shops, bookshops and stationery shops.
Yvonne Engelmann, director living, giving and working for show organiser Messe Frankfurt, said: “Ms Paper & Friends focuses particularly on the stationery sector and at the same time encourages creative expansion and combination of this product range at the POS.
“The focus is on paper products such as greeting cards and postcards, notebooks, calendars and wrapping paper. In addition, there are fine writing instruments and office supplies, design-oriented gifts, personal accessories and selected home decoration. Books are also part of the collection – to the extent that a concept store could also offer them”.
“In 2023, we will present a special kind of pop-up store that reflects the merging lifestyles of consumers. The result is a refreshing mix of stationery, gifts, accessories, literature and vintage,” added curator Angelika Niestrath.
A virtual showroom for Ms Paper & Friends is already online with selected offers from the product groups Urban Gifts & Stationery, Gift Ideas & School and Interior Design, in nine themes – Stylish Giving, Pure Beauty, Luminous Objects, Art Meets Paper, Ingenious Packaging, Express Yourself, Desk Love, Writing Day By Day and Autumnal Highlights.
These themes take inspiration from the trio of 2023 trends that have been identified by designers Claudia Herke, Cem Bora and Annetta Palmisano, from the design studio Bora.herke.palmisano, which they will present for Ambiente and co-located international trade fair for seasonal and festive decorations Christmasworld twice a day during the five-day events.
More than ever before, the focus is on sustainability and new creations, with outstanding ideas inspired by nature, and he three trends are:
Unknown beauty – strange + gracious
This focus on the unexpected has extravagant colours such as azure blue, peach, magenta or wine red alternate with lovely, gentle nuances in sky, lemon, grey and silver.
Calming nature – careful + pleasant
Calm vitality and nature-loving minimalism, has a colour palette starting with three cooler shades – inspired by lichen, mountain lake and raw malachite. This is followed by neutral gradations from white sand to stone grey and dark rock. Three warm tones like moss, a woody rose tone and a mild rosé nuance complete the natural colour harmony.
Lasting ideas – passionate + evocative
Decorations with a clear design statement see intensive colouring that refines the objects. Petrol and blue nuances dominate the cool range, while orange-red, violet and ochre set warm colour accents. In between, the neutral, metallic tones of pewter, iron and bronze-grey mediate.
Running from Friday to Tuesday, 3-7 February, tickets can be booked for Ambiente and Christmasworld, and there is also hobby, craft, and artists’ supplies event Creativeworld which starts a day later.
Top: The virtual Ms Paper & Friends showroom is already online
