Agent’s Opinion: Robin Sellers, agent covering East Anglia

With the announcement that Olympics and Paralympics in Tokyo are still to go head this summer, it is bound to attract a huge following after the sports shutdown. PG Buzz ‘tracked’ down some of the industry’s own team of ‘medal winners’, aka independent sales agents whose respective and multifarious talents see them overcoming hurdles and delivering glory for both the companies they represent and their retail customers.

Robin Sellers, agent for London, Essex and East Anglia takes up the baton and gives a ‘run down’ of life in his fast track!

Above: The focus will be on the Olympics if they do go ahead this summer.
Above: The focus will be on the Olympics if they do go ahead this summer.

What’s in your ‘kitbag’ of companies you represent?

Wendy Jones-Blackett, Rosie Made A Thing, Janie Wilson, Artebene, James Ellis, Life Charms and Swole Panda.”

What Olympic event is most akin to you as an agent?

“I’m sure most agents see our lovely job as a marathon not a sprint because we spend a great deal of time, even years, with some customers, building respect and trust with each other. The sprinters who go for the quick sale usually fall before the finish line.”

Above: Being an agent is more of a marathon not a sprint highlights Robin.
Above: Being an agent is more of a marathon not a sprint highlights Robin.

The current pandemic aside, what have been the main hurdles to the business over the last year? “2019 was very tough, but ultimately it was a reasonable year made up of very busy periods when the seasons happened and lots of new product was released, followed by very quiet periods in between.

It was April when I think most of us fell flat on our face – my worst month ever!”

Above: Last April was a major hurdle for Robin.
Above: Last April was a major hurdle for Robin.

What have been the ‘high jumps’?

“Without doubt the high point for me was January, it was one of my best ever! Most customers had a better than expected Christmas sales period so were very positive in their buying.”

Above: A good Christmas trade was a high point of the last year.
Above: A good Christmas trade was a high point of the last year.

What is your 2020 training plan?

“With the highly toxic ‘B’ word now history I was feeling very positive for 2020. The £pound has improved, fuel prices have dropped, so I was looking forward to another challenging, but improved year. However, I have just had an email from a lovely and valued customer to say she is closing.

And of course no one yet knows the full effects the Coronavirus will have on business.

However as always good product, good displays and good service will count for a lot. I’ll keep smiling and knocking on doors.”

Above: Robin Sellers, good surname for an agent!
Above: Robin Sellers, good surname for an agent!

Top: Robin Sellers

MORE NEWS
SWan Mill gifted Feature Image
 
David Byk adds stationery and calendar firm to Ling, GBCC and Penny Kennedy group...
Budget 2024 Feature Image
 
Labour’s tax raid condemned as ‘anti-High Street’ and ‘betrayal’ of indie retailers...
Don L TRibute Feature Imagen
 
Industry stalwart John Charlton pays tribute to Don Lewin...
Loxleys 170 Feature Image
 
Loxleys wraps up big birthday celebrations and looks to the future...
Adam jollyes Feature Image
 
Cardfactory top dog makes the move to pet retailer Jollyes in January...
LF call Feature Image
 
Cardies have a week for charities to apply to The Light Fund...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.