Greeting industry trade association expands with marketing and membership coordinator
Adriana Lovesy, owner of award-winning publisher Mrs Lovesy, has joined the GCA as its part-time marketing and membership coordinator.
Commenting on why she is delighted to be appointed to the role, Adriana told PG Buzz: “I love the greeting card industry! Through my recent role as a GCA council member, I’ve realised just how passionate I am about it.
“I have so far been involved in some great projects, such as launching GCA Local, the Sainsbury’s Black History Month and university initiatives which really championed our industry. So, when a need came about for a marketing and membership coordinator it just seemed like a natural fit.
“Joining the GCA, I feel part of a positive change in our industry and, as a British woman of African heritage and a small business owner, I feel I bring some perspective and views of an under-represented group. The GCA is progressing forward and I’m excited to be a part of it.”
Commenting on her new teammate, GCA ceo Amanda Fergusson said: “Adriana’s passion for our industry, coupled with her marketing background and experience as a small business owner, means she brings a broad range of experience to this new role.”
Top: Adriana (second from right) with Amanda Fergusson (left), Ohh Deer’s Mark Callaby, and Sainsbury’s Sarah Tanner (right) at the recent Black History Month judging
