Incentives for other retailers being unveiled at Top Drawer
Scribbler is gearing up to expand the presence of its greeting card kiosks developed with Fujifilm, both within its own store estate as well as in other retailers in the UK and overseas.
New developments include a photo upload facility and animated graphics on screen as well as a Scribbler Lite option, which takes up less space in-store than the original kiosk and is being pitched as ideal for independent retailers.
“Having just completed the 12-month trial of having a kiosk in 12 of our stores, we are rolling it out to our entire estate of all 37 Scribbler stores,” confirmed John Procter, co-founder of Scribbler.
“The store managers who have experienced having one in their stores would be up in arms if we suggested removing it, as they’ve each sold an extra 3,000 cards over the last year, always kept bestsellers in stock and also never needed to turn a customer away as they’ve had another 6,000 card designs to offer them, and the photo upload function means the options are infinite.”
The addition of the photo upload facility has been a big success, and now accounts for 20% of all cards created using the kiosks.
Scribbler will be demonstrating the latest incarnations of its kiosks, including a new cheaper package for the Scribbler Lite option at Top Drawer (stand O61), which runs from Sunday to Tuesday, 12-14 January, at London’s Olympia.
Coinciding with the card kiosks being installed in all Scribbler stores, the retailer is to introduce a click and collect service that will also extend to other retailers who have a kiosk.
“This means the public can now order a card from our website on their phone or laptop and then collect it from any of our stores or partner retailers,” explained John.
Primark is trialling Scribbler kiosks in its Manchester and Birmingham stores as part of the Fujifilm area, and the Scribbler kiosks’ international presence is also growing, including in Ireland, Australia and New Zealand.
