Art’s a comfort

Jo Astles expects an extension of the universal language for 2024 trends

With people having a strong need for comfort licensing agent Jo Astles, of The Bright Agency, is seeing that reflected in the art that’s coming through and finding its way on to greeting cards.

“Our need for comfort and each other has never been stronger,” Jo said, “and we will see that reflected in our arts. From a trends point of view, I can see us exploring lots of different avenues – 2023 was an incredibly exciting year and I believe 2024 will follow suit.”

**Above: Jo Astles feels relationship bonds are deepening**

Jo feels the coming year will see relationship bonds deepening as well as extension of the universal language of art, and has identified her three key trends for 2024.

**Above: Represented by Bright, this Fiona Lee image reflects the power of friendship**

Trend 1 – in touch with nature

“Nature is the most authentic artist, and it’s time we acknowledge and integrate its beauty into our work. Natural settings that feel warm and inviting are taking centre stage, and rightly so.”

**Above: This design by Colette Barker, who is represented by Bright, paints a picture of our appreciation of nature, including in our domestic lives**

Trend 2 – diversity and inclusion

“Art is a universal language, it’s for everybody regardless of disability, race, gender, or background. Themes of inclusive families, all the forms of love and our different bodies will all still be key – with the mindset of championing love and inclusivity.”

Above: A contemporary design by Wendy Wen, who is represented by Bright, that champions D&I — **Above: A contemporary design by Wendy Wen, who is represented by Bright, that champions d&i**

Trend 3 – honouring what came before

“With that hand-drawn feel, growing in popularity once again. Our art should emulate classical techniques, such as gouache, watercolour, ink and charcoal, simply put, characterful art that will take pride of place on products that fly off the shelves.”