Lamy goes on Safari

Design icon pen marks 20 years of special editions with exhibition road trip

A very special road trip is about to kick off to mark 20 years of Lamy Safari special edition pens as a touring exhibition travels across England.

Starting at Choosing Keeping in London’s Seven Dials on Thursday, 15 February, before moving on to Norwich, Oxford, and Shrewsbury, Lamy’s UK sales manager Hollie Bottrill said: “We’ve created a design exhibition to take you through the evolution of the Lamy Safari Special Editions 2004-2024.”

Above & top: Lamy is taking its Safari exhibition on a road trip
Above & top: Lamy is taking its Safari exhibition on a road trip

With the publicity featuring the social media tags #LamyThinkingTools and #NotJustaPen, theDesign Story Of 20 Years Of Lamy Safari Special Editions event features the designs which followed on from the first Safari fountain pens introduced over 40 years ago.

As a sturdy, affordable and functional pen to take anywhere, for “the safari of everyday life”,  the collection was inspired by faraway lands and adventure and the first two Lamy Safari colours were savannah green and terra red – which have now been relaunched as a special edition, alongside the 2024 colours of Pink Cliff and Violet Blackberry.

Above: Choosing Keeping is the first stop where the 2024 Pink Cliff and Violet Blackberry colours will be available
Above: Choosing Keeping is the first stop where the 2024 Pink Cliff and Violet Blackberry colours will be available

The Safari pen now also comes as a ballpoint and rollerball and has become a modern design classic with its avant-garde design and prominent, spring-loaded clip, boosted by regular colour launches.

The new colours can be seen at Choosing Keeping from Thursday, where the Design Story Of 20 Years Of Lamy Safari Special Editions is on display until Sunday, then it moves to Jarrolds department store in Norwich over 20-25 February, and Pens Plus in Oxford over 27 February- 3 March, before reaching Shrewsbury’s Write Here over 7-11 March.

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