Lamy goes on Safari

Design icon pen marks 20 years of special editions with exhibition road trip

A very special road trip is about to kick off to mark 20 years of Lamy Safari special edition pens as a touring exhibition travels across England.

Starting at Choosing Keeping in London’s Seven Dials on Thursday, 15 February, before moving on to Norwich, Oxford, and Shrewsbury, Lamy’s UK sales manager Hollie Bottrill said: “We’ve created a design exhibition to take you through the evolution of the Lamy Safari Special Editions 2004-2024.”

Above & top: Lamy is taking its Safari exhibition on a road trip
Above & top: Lamy is taking its Safari exhibition on a road trip

With the publicity featuring the social media tags #LamyThinkingTools and #NotJustaPen, theDesign Story Of 20 Years Of Lamy Safari Special Editions event features the designs which followed on from the first Safari fountain pens introduced over 40 years ago.

As a sturdy, affordable and functional pen to take anywhere, for “the safari of everyday life”,  the collection was inspired by faraway lands and adventure and the first two Lamy Safari colours were savannah green and terra red – which have now been relaunched as a special edition, alongside the 2024 colours of Pink Cliff and Violet Blackberry.

Above: Choosing Keeping is the first stop where the 2024 Pink Cliff and Violet Blackberry colours will be available
Above: Choosing Keeping is the first stop where the 2024 Pink Cliff and Violet Blackberry colours will be available

The Safari pen now also comes as a ballpoint and rollerball and has become a modern design classic with its avant-garde design and prominent, spring-loaded clip, boosted by regular colour launches.

The new colours can be seen at Choosing Keeping from Thursday, where the Design Story Of 20 Years Of Lamy Safari Special Editions is on display until Sunday, then it moves to Jarrolds department store in Norwich over 20-25 February, and Pens Plus in Oxford over 27 February- 3 March, before reaching Shrewsbury’s Write Here over 7-11 March.

MORE NEWS
Abroad stamps Feature Image
 
Posting from abroad cheaper than UK first class, as latest moves on Royal Mail takeover revealed...
Greetings charity Feature Image
 
Cardfactory, Scribbler, Cards Direct, Post Office, and Redback all step up...
Moonpig ads Feature Image
 
Online retailer’s iconic porker trots out seasonal twist on brand’s story...
Papier Posters Feature Image
 
Stationery and card brand’s guerrilla ad campaign hits London streets...
GCA college Feature Image
 
Creative students hear details of joys of working in greetings industry...
BIRA high street Feature Image
 
Love your High Street!...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.