Belly Button and Wendy Jones-Blackett in GOTY 2024 shortlist

Greetings companies feature heavily on Gift Of The Year judges’ radar

 

Retailers and buyers have made their choices and the 2024 Gift Of The Year shortlist has been unveiled – with greeting card companies featuring heavily.

In addition to the 14 shortlisted contenders picked for the Card, Wrap & Stationery category there are 19 others scattered through the 20 award categories. Fox Under the Moon takes top spot with four nominations, while Wrendale Designs and Insync Games appear three times each and it’s twice apiece for Belly Button Designs and Dotty About Braille.

Other well-known greeting card companies in the running include Wendy Jones-Blackett, Little Dog Laughed, Lola Design, Rosie Made A Thing, Ohh Deer, Alljoy Design and Nicole Elders.

Above & top: The Cards, Wrap & Stationery shortlist includes (clockwise from top left) Wendy Jones-Blackett, Rumi London, Rosie Made A Thing, Belly Button Designs, Alljoy Design, Dotty About Braille and Fox Under The Moon
Above & top: The Cards, Wrap & Stationery shortlist includes (clockwise from top left) Wendy Jones-Blackett, Rumi London, Rosie Made A Thing, Belly Button Designs, Alljoy Design, Dotty About Braille and Fox Under The Moon

GOTY is organised by the Giftware Association which announced the shortlist yesterday, 4 January, following the online judging by the panel of retailers and industry experts, picked for exceptional quality, design, and a true understanding of market trends.

“It’s a job that gets harder and harder each year for our judges as more and more innovative and design led products enter,” sad the GA’s pr and marketing manager Chris Workman. “To make it through this far is such an achievement but, even just by entering, your products would have been seen by over 100 industry judges.”

Above: The Cards, Wrap & Stationery includes (clockwise from top left) Two For Joy, Lola Design, Cotton & Grey, Clockwork Soldier, Decorasian, Marvling Bros, and Pigeon Loft
Above: The Cards, Wrap & Stationery includes (clockwise from top left) Two For Joy, Lola Design, Cotton & Grey, Clockwork Soldier, Decorasian, Marvling Bros, and Pigeon Loft

The shortlisted products now go through to the second round, an in-person judging session at Spring Fair, which runs over Sunday to Wednesday, 4-7 February, at Birmingham’s NEC be judged for the second time round in person, where they will be on display throughout the show for the judges to fully review the brands, as well as being viewed by visitors and exhibitors.

The full shortlist is available here, with those picked for the Cards, Wrap & Stationery category featured below, along with greetings companies which have made it through in other categories.

GOTY shortlist pic 4

Gift Of The Year 2024 Shortlist

Cards, Wraps & Stationery  

One Step At A Time Greeting Card Range by Fox Under The Moon

‘Thank You for.. Twenty Minute Candle Range by Cotton & Grey

Braille Christmas Cards by Dotty About Braille

Choccy Cards by Rosie Made A Thing

Create Your Own Giant Animal Origami by Clockwork Soldier

Eco-friendly gift wrap by Rumi London

Fuzzy Feelings Handmade Wool Felt Animals In A Matchbox by Marvling Bros

Jaipur Mini Pyramid Box by Decorasian

Meadow Boxed Card by Belly Button Designs

Notebooks by Wendy Jones-Blackett

Paper Theatre Pop Up Card by Alljoy Design

Pigeon Letter & Envelope by Pigeon Loft

The Bookish Collection by Two For Joy

Wildlife botanical Hardback Journal notebook by Lola Design

Above: Nicole Elders, Wrendale Designs, Insync Games, and Belly Button Designs appear in other GOTY categories
Above: Nicole Elders, Wrendale Designs, Insync Games, and Belly Button Designs appear in other GOTY categories

Branded Gift – ZSL X Lola Design Stationery Collection by Lola Design

Contemporary Gift – Artful: Art School In A Box Printmaking Edition by Ohh Deer

Design & Craft – Hand Finished Bespoke Garden Bird Print by Papersheep

Ethical & Sustainable Gift – Ocean Collection by Vent For Change

Fashion Accessories & JewelleryI Like Birds Glasses Cases & Premium Glasses Cloths by Opticaid UK

Fashion Accessories & Jewellery – Silver Plated Engraved Bangle by Belly Button Designs

Festive & Occasions – Escape Advent Calendars by Insync Games

Games & Puzzles – Escape Advent Calendars by Insync Games

Health, Wellbeing & Accessible Gifts – Thought For The Day Uplifting Desktop Quotes Book by Fox Under The Moon

Health, Wellbeing & Accessible Gifts – Watching From The Stars A Little Book For Grief by Fox Under The Moon

Health, Wellbeing & Accessible Gifts – Braille Christmas Cards by Dotty About Braille

Heritage Gifts inc Commemorative, Collectable & Charitable – A Dog’s Life Charity Gift Book by The Little Dog Laughed

Heritage Gifts inc Commemorative, Collectable & Charitable – Long Live Morse Code by Nicole Elders

Heritage Gifts inc Commemorative, Collectable & Charitable – The Silicone Straw Company Zoo Project with Meg Hawkins by The Silicone Straw Company

Home, Kitchen & Garden – Hanging Bird Feeder by Wrendale Designs

My Gift of All Time – Escape Advent Calendars by Insync Games

Pet Gift – The Wrendale Pet Collection by Wrendale Designs

Under £15 – One Step At A Time Paperback Book by Fox Under The Moon

Under £15 – Men’s Socks by Wrendale Designs

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