Cardboard maestros to keep cardies posted at GCA Conference
N Smith & Co, the maestros in sustainable cardboard engineering for hundreds of greeting card publishers and retailers, has tripled the company’s capacity with a £1.7million investment in a state-of-the-art digital printer.
Among the first items to have been produced on the new kit are bespoke cardboard post boxes that N Smith designed for the GCA to promote Thinking Of You Week – currently underway and running to Sunday, 24 September.
At Top Drawer in London last week visitors were encouraged to select a free card designed by Raspberry Blossom, that were displayed on a cardboard FSDU, again supplied by N Smith, and pop it into the special post box.
And the N Smith team will be taking a similar post box up to Leeds next week for the GCA Conference & AGM where the company is one of the sponsors for the event which takes place on Thursday, 28 September, where delegates will also be invited to write and post a special Raspberry Blossom-designed greeting card.
“We work across many sectors, but our relationship with the greeting card industry has always been very special, meaning we get to work with so many talented creative publishers and retailers,” Kerry Tyers, director and general manager of N Smith.
Kerry co-owns the Midlands-based company with md Nigel Reynolds and sales director Steve Wilkinson, having completed a management buy-out in 2015.
Nigel explained the decision to purchase the Agfa Onset digital printer is part of the company’s ongoing investment in its multifarious sustainable packaging business, following on from a £1m investment in a specialist case maker machine two years ago.
“We went for this Agfa model as it is the fastest multi-pass digital printer on the market and provides a superior quality print,” Nigel said.
