Specialist retailer’s omnichannel ambitions gather pace with 1,500 products on website
Card Factory is expanding its online portfolio to offer customers flowers, chocolates, gift vouchers, experiences, food, drink, and alcohol, among over 1,500 products,
The announcement yesterday, 13 October, is part of the specialist card and gifting retailer’s wider strategy to increase its online offering as part of its omnichannel ambitions referred to in the latest half-year results.
Chief commercial officer Adam Dury said: “Card Factory’s focus is on putting customers at the very heart of what we do. Continued investment in our online offering has enabled us to bring in new ranges including fabulous fresh flower bouquets, bespoke hampers, food and alcohol gifting solutions and gift experiences ahead of the peak trading period.
“This gives customers even more choice in how and when they shop and underpins our core proposition of offering our customers value, choice, convenience and a great experience.
“This online range expansion is part of a wider programme of activity focused on bringing our omnichannel ambitions to life. Everything is centred around helping our customers celebrate life’s moments with great value for money across a range of products and price points.”
In the half-year results report unveiled on 27 September, chief executive Darcy Willson-Rymer said: “The pronounced shift in spend back towards stores supports our continued conviction in the value of our store estate within our customer proposition and as an enabler in our omnichannel ambitions. During the half, we have made good strategic progress as we focus on evolving our customer proposition across different channels and taking it to new markets.
“While we remain mindful of the challenging economic backdrop as we head towards the Christmas season, we feel well placed to navigate this and retain our focus on transitioning Card Factory to a market-leading omnichannel retailer of cards and gifts.”
Top: Card Factory has expanded its online gifting portfolio
