McDonald’s Ad Campaign Features A Hallmark CupCycled Card

A Hallmark greeting card stars in McDonald’s latest advertising campaign, to deliver the fast food giant’s commitment to sustainability.

The ‘Change a little, change a lot’ ad campaign focuses on the small changes McDonalds is making to positively impact on the planet, people and farming.

Above: A still from the advert showing how some of McDonalds’ disposable cups are being upcycled and made into greeting cards. — **Above:** A still from the advert showing how some of McDonalds’ disposable cups are being upcycled and made into greeting cards.

In the first advert of three, the highlight is on waste reduction including how its used cooking oil is being converted into biodiesel for its trucks, its Happy Meal toys are being turned into kids’ playgrounds and how its McCafé cups are being upcycled into greeting cards – illustrating the latter point by featuring one of Hallmark’s CupCycled cards.

Above: The card designs in Hallmark’s CupCycled range that stars in the advert. — **Above:** The card designs in Hallmark’s CupCycled range that stars in the advert.

This card range, which debuted at PG Live in 2019, is printed on board, made by James Cropper in the Lake District, out of recycled disposable coffee cups and a mix of FSC certified materials.

Above: The launch of the CupCycled range on Hallmark’s stand at PG Live in 2019. — **Above:** The launch of the CupCycled range on Hallmark’s stand at PG Live in 2019.

“We are delighted that one of our cards is featured in the McDonalds’ campaign, as this chimes with our commitment to sustainability,” said Kirstie Watson, Hallmark’s communications partner.

To watch the commercial, click below…

“We will continue to work with James Cropper to help drive forward this sustainable way to make an impact, by taking some of today’s waste and turning it into beautiful cards that create lasting moments for tomorrow,” adds Kirstie.

Above: Kirstie Watson (centre) with colleagues Sean Russell and Fiona Pitt at last week’s GCA AGM and Conference. — **Above:** Kirstie Watson (centre) with colleagues Sean Russell and Fiona Pitt at last week’s GCA AGM and Conference.

It’s estimated that 2.5 billion take-away cups are thrown away each year and Cropper’s CupCycling process is dedicated to upcycling as many take-away cups as possible and turning them into beautiful papers.