Following on from the high-profile collaborations with leading brands including Anthropologie, Bobbi Brown, VANS, Estee Lauder and Sephora, renowned international artist, Kendra Dandy has worked with UK Greetings on a collection of greeting cards that will be launched at Progressive Greetings Live next week (Tuesday 27 July and Wednesday 28 July).
The brand new Bouffants & Broken Hearts range will make its UK debut as part of UKG’s Kindred stable at the show on Stand 400.
Set to especially resonate with millennials and Gen Z-ers, the designs feature Kendra’s distinct style of individuality and self-expression shown in a mix of patterns, colours, and subjects.
Explaining more about this significant launch for UKG, Sandi Parisi, product director – creative said: “We love Kendra’s bold colours, humour, edge as well as glamour. We are massive fans of her work and love her collaborations with Anthropologie and Kate Spade. So, it was a natural match and a perfect fit for Kindred that believes in strong and distinct artist voices.”
Philadelphia-born Kendra has built up a strong following for her incredibly fashionable portraits, tropical surface patterns and fierce cheetah art prints. Whether created through pen and paper or stylus and iPad, Kendra’s work reflects her many inspirations which “a lot of modern art and art from the Impressionism era forward and things like nature, beauty and fashion” with current events also playing a role in her creations.
Sharing her thoughts on the new UKG range, Kendra told PG Buzz: “I am really pleased to see that UK Greetings is developing a range of cards featuring my Bouffants & Broken Hearts brand. I know from my experience in the US market that my designs work well on greeting cards, and it is very satisfying to see my art being used in this category. I love to think people are sending their friends and family members cards with my designs on.”
The UK Greetings licensed range joins a host of licensing activity, which is managed in the UK by Start Licensing. Recent deals include an apparel range with Cooneen as well a signing with Blueprint Collections while Surface View has renewed its licence for print on demand home decor and wall art and expanded the selection of designs.
Top: Kendra Dandy’s striking work has earned her a strong following.
