Already revered in greeting card publishing circles for the versatility and product quality of its papers and board, Fedrigoni’s latest collaboration takes creativity to another dimension.
Taking centre stage in the windows of Mount Street Printers’ store in London’s Mayfair is beautiful installation of a printing press, that is made entirely of Fedrigoni papers.
To commemorate its 40th anniversary, Mount Street Printers collaborated with Fedrigoni and creative powerhouse Makerie Studio to create the Make Your Mark installation. Taking inspiration from the printing presses dating back 80 years that have been collected and carefully restored by the printers, Makerie Studio created an intricate, three-dimensional sculpture of an antique printing press made entirely using Fedrigoni paper. The installation brings to life the complex mechanisms found within each of the presses and is an ode to craftsmanship.
Commenting on the project, Penny Greenwood, paper consultant at Fedrigoni UK, said: “We continually aim to inspire creatives working with paper, providing them with materials which allow them to push the boundaries of their craft. Alongside being an ode to print, this installation also showcases the versatility and creative potential of paper.”
When the Makerie Studio team started designing the installation, the colour palette was deemed incredibly important as a starting point. As Joyanne Horscroft, co-founder of Makerie Studio explained: “We wanted to make sure we were able to reflect the heritage of Mount Street Printers, but also their continued relevance today. We worked with the papers in various tones, weights and textures depending on the surface or detail to be created and everything pulled together wonderfully.”
The Makerie Studio selected Fedrigoni’s Nettuno Oltremare and Materica Acqua for their earthy tones and rigidity, which were lifted by the vibrancy of the Sirio Pearl Aurum. These were used alongside Freelife Vellum White and Imitlin Cielo Tela embossed for their tactile properties and robust physical construction which combine to give the sculpture a modern look and feel while remaining traditional.
As Alex Cain, director at Mount Street Printers, added: “Over the years, we have sought out beautiful printing machines from all corners of the world and have worked tirelessly to transport and painstakingly restore each one. Every machine has its own unique characteristics and personality. They allow us to produce exceptional work for our clients and this installation really captures the essence and ethos of our business, bringing to life the craftsmanship and skill behind the art of printing.”
The installation will remain on view at Mount Street Printers, 4 Mount St, Mayfair, London W1K 3LW until 1 June 2021.
Top: The showstopping installation in Mount Street Printers store window.
