Adam and Harriet de Wolff, co-owners of The Indigo Tree in South London’s Streatham and Crystal Palace are naturally upbeat people, but they had good reason for extra smiles recently, as at the gift retailer awards event (that took place virtually this year), they were announced the winner of The Greats 2020 Best Independent Gift Retailer Award – London.
“We are so delighted and grateful to have won. Doris (The Indigo Tree’s shop dog) has been jumping up and down too!” exclaimed Harriet to PG Buzz minutes after learning of their award.
Click below to see their joyous reaction as they watched the Awards ceremony.
Here, they share some of the ‘winning’ products that are scoring highly with their many loyal customers in their two medium sized card, gift and lifestyle stores in South London.
Everyday
Postco from Lagom
“Clean, well-designed, vibrant designs”.
Across the board from Paper Salad
“Unusual and brightly coloured eye-catching cards”.
Across the board from Laura Sherratt
“We stock card ranges that are not copies of other brands and Laura Sherratt very much has its own look”.
Art
Sally Rich and Manda Beeching from Glebe Cottage/The Eco-friendly Card Company
“These have been hugely popular.”
Thinking of You/Keeping In Touch
Think of Me Designs
“Simple, understated by eye-catching designs.”
The Art File
“It is important for us to stock a well-known brand and The Art File ticks that box.”
Toasted Crumpet
“Beautifully illustrated cards with delicate designs.”
Adult ages
Wendy Jones-Blackett
Think of Me Designs
“These two companies cover most of our adult age card needs very well.”
Children’s
Laser cut cards from Forever 3D
Googly Eyes from Stripey Cats
“These have been a consistent favourite since we opened.”
Giftwrap
The Art File
Artebene
Glick
“These three companies offer great ranges of bags and gift wrap. We have found that the longer rolls are significantly more popular.”
Ancillary
The Indigo Tree’s own range home fragranced products
“Sales of our own The Indigo Tree range of candles, diffusers, incense sticks and room and pillow sprays have been extremely popular for people working from home.”
Boxed candles from Gisela Graham
“Delicious fragrances, beautifully designed packaging with the candles in lovely hand-painted glasses.”
The Kew Gardens range of soaps and hand creams from English Soap Company
Face coverings from Eco Chic
“We have been doing spectacularly well with these.”
Top: Adam and Harriet de Woolf on opening day of their Crystal Palace shop last November.
