Carte Blanche Greetings has used the lockdown period to come up with a huge programme of marketing initiatives and product development to support its retail customers as well as well as consumer fans of the Me to You brand.
The first tranche of activity – its Back in Business promotion – has just been unveiled, but plenty more is to follow over the coming weeks.
“We have spent come up with a host of different initiatives to support our independent retail customers as they re-open their doors this week,” explained Grace Elphinstone, marketing manager of Carte Blanche Greetings. “It is going to be tough for retailers as they adjust to the new trading restrictions, but we want to be there for them.”
As part of its Back to Business thrust, Carte Blanche has developed a suite of fresh Me to You PoS, which includes a window cling as well as an open/closed sign, featuring Tatty Teddy.
In addition it is offering a 20% discount on everyday orders, plus, in a change from the norm, has just produced a 100 page Spring 2021 catalogue featuring all of its brands as well as a separate supplement dedicated to Emotional Rescue’s Spring 2021 collection (which CBG distributes in the indie channel).
“We are also working on a 200-page everyday catalogue with Blue Mountain Arts and Emotional Rescue supplements, which will land with retailers at the end of this month, along with some major consumer and retailer activity that we are very excited about!” teases Grace.
As she points out, the decision to produce the catalogues was to ease the ordering process for retailers. “We will be very much led by our retail customers as to as and when they would like to see our reps and agents, but with the social distancing limiting the number of people in their shops, we felt that catalogues would help fill the gap until face to face meetings with members of our sales team were welcomed.”
Top: The new open/closed sign that Carte Blanche has produced for retailers.
