The final touches are being put to agenda for this year’s Ladder Club seminar, making it a packed day full of amazing info, inspiration and insights for new and emerging publishers.
“As well as covering how to avoid the many common pitfalls, work out how to make money from card publishing, attendees will find out what retailers and agents really want from newbie publishers as well as the ‘top to toe’ of card production today,” explained Warren Lomax, joint md of Max Publishing (which owns Progressive Greetings), which co-ordinates The Ladder Club.
The one day event, which takes place on Thursday 28 November at London’s Business Design Centre (for the first time this year) will see The Art File’s co-founder Ged Mace share his wealth of experience of running a successful greeting card business, including how to ensure that the costs of producing cards are kept at a viable level.
Megan Purdie, the founder of Megan Claire will share her amazing journey from her leap of faith from an online start-up to leading design-led brand.
Award-winning retailer (and PG columnist), David Robertson, md of JP Pozzi will share his insights from behind the counter into what retailers want from card publishers and importantly, what they don’t want.
Well-loved independent sales agent, Rosie Trow will reveal what goes on inside an agent’s head and what publishers need to consider to first attract an agent to carry their ranges as well as what will keep them happy.
Andy Paterson, sales director of Woodmansterne will demystify how brokerage works in the card trade and the things for publishers to consider if they are approached to supply a broker.
The bedrock of The Ladder Club is its loyal group of sponsors – The Imaging Centre, Loxleys/Sherwood, GF Smith, Enveco, the GCA and PG Live – who collectively will cover all the cogs in the wheel of taking an idea of a card design right through production before it makes its way to retailers and ultimately the consumer.
The cost of attending (including lunch and refreshments is £90 (+VAT).
A quick and easy way is to book online via our dedicated secure ticket site Max-Tickets.net. Or, you can contact Clare Hollick of Keystone Communications (who looks after the bookings for The Ladder Club) on clare@keystonecomms.co.ukor call her on 01733 294524 or 07769 905959.
