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TODAY’S NEWS

John Lewis highlights superhero offers

Retailer capitalising on Marvel and DC cinema takeover with raft of apparel.

15 UK partners line up for Nickelodeon’s Blaze

Raft of licensees across key categories confirmed for preschool show.


JOB OF THE WEEK

eOne

Argos unveils Batman v Superman competition push

Retailer teams with licensees Mattel and LEGO for toy bundle giveaway.

Do you speak the language of promotion?

Consider a brand’s objectives before jumping in, says Pink Key’s Richard Pink.

Licensee Insights: Golden Bear

We ask senior licensing & marketing manager Katherine Pierce for her top picks.

Dress you up: how licences took over the catwalk

From Star Wars to Barbie, how licences have become muses for fashion designers.

Octonauts big screen move mooted

Licensing deal with Netflix also on the cards according to The Sunday Times.

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